The Shade is a DTC ecom business that ships Italian-made, salon-grade hair colour kits to Australian women.
Current hair colouring options are expensive and time-consuming salon visits, or supermarket boxes with harsh, outdated ingredients.
The Shade was created to:
1. Save women money (Salon visits cost $300+; The Shade starts from $25.95 delivered)
2. Save women time (3.5 hours in a salon chair, compared to less than 1 hour at home with The Shade)
3. Provide safer ingredients (The Shade is free from allergens such as ammonia, PPD, parabens, phthlates and gluten)
4. Assist women with their hair colouring (The Shade provides free consultations with our colourist who can provide advice with hair colour and hair care).
Customers can subscribe to The Shade with AutoShip (every 2-8 weeks), or buy one-off Colour Kits and accessories.